From Mike Robertson, Eric Cressey And Pat Rigsby…
Dear Fellow Fitness Professional,
My name is Pat Rigsby, and as a Co-Owner of over a dozen businesses in the fitness industry – including two of the fastest growing fitness franchises in the world – I can tell you 2 things I know about owning and operating a successful training business that are true:
There has never been a better time to build a training-based business in the history of the fitness industry than right now.
99% of the trainers and coaches in this industry will miss out in this once in a lifetime opportunity.
And here’s the reason…
Have you ever wondered how fitness professionals that weren’t half as good at their craft were building six and multiple-six figure businesses while so many good coaches struggled to get by?
If so, you’re not alone. Do you know the biggest reason why some of the worst personal trainers run some of the most profitable businesses? It’s very simple…
I know this from being a business coach to hundreds of the most successful trainers and coaches in the industry and seeing that almost none of the other ‘business and marketing experts’ actually ever mention what I consider to be the foundation of a good training business… .actually being a good trainer.
Sure, you can get by on ‘super ninja’ marketing and sleazy sales tactics for a while… but eventually the pretenders that don’t care about their clients – or the results they get – will be exposed as the frauds they are.
On the other hand… if you’re actually a great coach and consistently deliver results for your clients, then you’ve laid the foundation for a business that will provide you with profits and freedom for years to come.
You see, you can only get by selling the sizzle and never delivering the steak for so long. But if you’re actually committed to being great at your craft then you’ll literally see your success multiply year after year and growing your business will actually get much, much easier.
That’s a big part of the reason why Mike Robertson, Eric Cressey and I partnered together to develop a definitive resource for fitness professionals that want to build a successful and lucrative business – and do it the right way. Mike and Eric have built two of the most respected training facilities in the world… and they’ve done it buy focusing on being great at their craft, delivering extraordinary results to their clients and using sound, proven business systems. They’re relatively young (compared to me, at least) but they’ve avoided the pitfalls that so many trainers and coaches fall into and been able to build incredibly successful training facilities.
But I’ve got to tell you, after talking with literally thousands of fitness professionals, Mike and Eric are the exception. While there are lots of fitness professionals in our industry that take pride in their craft and are committed to being great coaches…
Ask almost any trainer that’s opened their own business and they’ll tell you the exact same thing!
This can be really frustrating for good coaches. Imagine being in a town where a trainer that isn’t half as good as you is bringing in clients like they’re on a conveyor belt and raking in the profits month after month. How would that make you feel about choosing this as your profession?
And it works both ways – if coaches that got into this for all the right reasons see that they’re consistently getting the crap beat of them by the guys running glorified Aerobics classes in the park, then they eventually throw in the towel and quit being nearly as concerned with actually being good at what they do and become a lot more interested in just making a quick buck.
Worst case scenario… they decide that they can never build a business the right way that generates both real profits and consistent results.
And while some fitness professionals will stick to their values and do things the right way while settling for never generating the type of income they truly deserve, it doesn’t have to be an ‘either / or’ situation when it comes to being a great coach and running and great business. You can do both.
What’s really frustrating is that I know quality fitness professionals have had it tough. There is no black and white career path once you get your degree or certification. Let’s face it – you get into this industry because you’re passionate about it – not because it’s where some guidance counselor steered you or what you’re parents talked to you about when you were a child.
But when you chose to be a fitness professional, you didn’t intentionally take a vow of poverty. You didn’t consciously accept that you’d settle for the $27,000 that the average personal trainer makes each year in the U.S. Let me tell you a little secret…
Think about it this way – becoming a great coach required you working hard, studying, putting in the time and effort necessary to rise above all the average trainers residing in this industry.
Those exact same traits are what can allow you to become one of the top business owners in this industry too – but so few fitness professionals actually recognize that this is the case.
Just like becoming a great trainer or coach, becoming a great business owner is well within your grasp… if you’re willing to learn what works and put it into action.
Business is too tough to go it alone.
Even if you are the best coach in your area, you still have to go through the expensive and time consuming process of figuring out what works and what doesn’t when it comes to running a business.
It’s like trying to map a minefield by stepping on every landmine.
Think about all of your jobs as a business owner:
It’s almost impossible to be an expert at all of these. It takes being able to learn from someone else’s mistakes… and their successes… to really avoid the obstacles that stop most people in their tracks an build a great business without practically bankrupting yourself in the process.
Eric and Mike have both leaned on business mentors like Alwyn Cosgrove and myself to help them along the way. I, along with my business partner Nick Berry, had several mentors of our own that helped us too.
The problem with trying to figure all this out on your own without leaning on someone else to tell you what’s worked is that there just aren’t enough hours in the day to figure out everything you need to need to know to run a great business, stay at the top of the profession as a coach… and actually train clients.
So the moral of the story is this: if you want to run a great training business, learn from people that have been (or are) where you want to go.
You MUST be proficient at both training and business if you’re going to reach your potential as a fitness professional.
You can’t ‘out coach’ being a bad businessperson anymore than you can out train and bad diet.
Without clients it doesn’t matter how good of a coach you are. You need to be able to market and sell. You need to be able to manage your business. You need to have systems in place to grow.
But – being good at business alone isn’t enough.
If you’re a great coach, then you’ll see the results of your marketing efforts multiplied. You’ll retain clients easily and have a flood of referrals consistently coming your way.
Before long you’ll assume the position as the Go To Facility in your area (just like Mike and Eric have) and anyone in your target market that’s serious about results will automatically be attracted to you.
If you want to run a training business that clients seek out, earn a substantial income and have the freedom to enjoy it – then you need to be good at both training and business. Ignoring either one will make lasting success almost impossible.
Right now is the greatest opportunity our industry has ever seen for opening and operating a Training Based Facility
People have finally started to understand that the old ‘rent you access to our equipment’ approach that health clubs have used for decades doesn’t work. Due to a variety of factors, the public has finally started to understand that getting off the selectorized equipment and working with a coach is the fastest and most effective way to reach their goals – no matter what they are.
But in spite of that, 98% percent of the trainers and coaches in this industry will still fail to build a successful business – or even a successful career.
While that’s bad news for most, it’s great news for you.
If you’re willing to do what it takes to build a business around great coaching delivering a great service to your clients – then you’re better positioned than ever before for success.
And that’s what Fitness Business Blueprint is about.
If you’ve ever dreamed of owning your own successful training facility – this is your chance.
But There Is A Catch:
Fitness Business Blueprint is not for everyone. This resource is ONLY for you if:
People tend to be lazy once they get into their comfort zone. In fact, I bet you would be shocked at how many Fitness Pros buy every piece of information, and spend thousands of dollars on seminars, videos, information products, and never do anything with it!
But if you’re willing to learn AND to take action… this will be one of the most profit-generating life-changing experiences you will ever have!
The fitness industry is already saturated with mediocre trainers, people looking for some get rich quick scheme or pseudo-experts selling programs online. We are only interested in empowering quality coaches to build great businesses, so if you’re not passionate about your craft – Fitness Business Blueprint isn’t for you.
If you are committed to running a quality business, here’s what Fitness Business Blueprint has in store for you:
Eric Cressey sharing…
… Eric shares his ‘secrets’ through One Big Module and 20 Different Assessment Videos that you can use as your own personal Video Reference Library.
Mike Robertson teaching you…
… In 5 Power Packed Video Modules.
… All This And Much More In 7 Video Coaching Modules.
… A Special Bonus Module From Fitness Business Operations Guru Nick Berry on Client Management Made Simple!
Do I have to have an existing training business to benefit from Fitness Business Blueprint?
Answer: Ideally, Fitness Business Blueprint would work best if you have your own business or at least the desire to start one. Because at the end of the day, that’s where your long-term success will come from.
But that being said, having your own business is NOT mandatory to benefit from Fitness Business Blueprint. You can still benefit if you are an employee or a contractor in someone else’s business by learning how to be a better coach, a better marketer and a better salesperson.
But at some point, you’ll want to have the freedom that running your own business provides. And by using what you learn from us to build your own business, you’ll achieve that in record time.
What if I’m brand new to the fitness industry. Is Fitness Business Blueprint right for me?
Answer: That’s one we’re getting a lot. And it’s a legitimate concern. So here’s the deal…
If you know absolutely nothing about coaching, have no training experience whatsoever, and are a complete novice in the industry, then this probably isn’t for you.
Because Fitness Business Blueprint is not one of those products that don’t ask you to be good at your craft, we ask more of you than the average ‘marketer’ would before investing in this product.
If you have no training background, then you need to study your craft. Dig in to Mike and Eric’s materials as well as some of the other coaching / training resources that we recommend. Only after you’ve done that legwork will FBB yield its true benefit to you.
And if you’re willing to actually spend the time learning your craft, then apply what we show you, then you’ll be starting a business armed with a skill-set entrepreneurs everywhere only wish they had when they started.
You’ll avoid all the paralyzing mistakes while consistently building a successful and profitable business.
But, by simply utilizing what you learn in Fitness Business Blueprint, you’ll be able to avoid the dreaded "overworked and underpaid" stage and ascend to having the business you want much faster than you ever thought possible.
Can I go through Fitness Business Blueprint at my own pace?
Answer: Absolutely. You get access to the entire Fitness Business Blueprint package so you can go through the material at whatever pace you feel most comfortable. No rush, no pressure.
Pat, I already have your some of your other products. Is Fitness Business Blueprint different?
Answer: Fitness Business Blueprint is a totally different program from B3, Client Blitz, Fitness Profit Formula or Fitness Sales Formula.
Fitness Business Blueprint takes you inside both Mike and Eric’s businesses and they share things that you just don’t get from my or any other business building products. While some of the concepts that are shared in FBB are things that have been taught before in all of our products, nothing like this has ever been compiled in one comprehensive resource designed specifically to build a successful fitness business before.
How soon will I be able to start accessing Fitness Business Blueprint?
Answer: Right now! It’s delivered entirely online so you can gain immediate access to this powerful business building information.
So, How Much Does Fitness Business Blueprint Cost?
Okay, so you’re convinced of the power of letting us mentor you to business success. But, you want to know what it’s going to cost to get all this business transforming information. Well, I’ll tell you what, why don’t YOU decide what it’s worth…
What price tag would YOU place on something that eliminates years of trial and error and potentially tens of thousands of dollars of wasted money and missed opportunity?
What price tag would YOU place on something that frees you and your business to grow, make more money, and for you to gain the freedom you want?
Frankly, if you don’t see how valuable this investment is to you and your business… then… honestly, Fitness Business Blueprint is NOT for you.
Fitness Business Blueprint Is NOT For You, If…
If you’re looking for a get rich quick scheme or another ninja marketing course, or something, I would ask that you pass on investing in Fitness Business Blueprint.
Fitness Business Blueprint is for the trainer or coach who sincerely wants to build a Great Training Business that delivers extraordinary results to it’s clients and profits and freedom to it’s owner – YOU. Period. If that doesn’t describe you, Fitness Business Blueprint is not for you.
If, on the other hand, you see how powerful Fitness Business Blueprint is, then you’ll agree that it’s easily worth the price tag of $499.95.
Just do the math … let’s just say Fitness Business Blueprint only helps you gain one additional client paying $300 a month. By the end of the year you’ve gotten more than 5X your money back. Not too shabby.
But, you’re NOT going to pay $499.95 today. You’re not even going to pay close to that to get the entire Fitness Business Blueprint program.
But, even with discount we want to show you how serious we are about helping you reach your fitness business goals.
So, I’m going to put our money where our mouths are…
WE GUARANTEE you’re completely 100% satisfied with Fitness Business Blueprint or you get your money back:
If at any time within the first 12 MONTHS (!) you aren’t completely head-over-heels, jumping up and down with joy, absolutely thrilled with the System, you can let us know and you’ll get a full refund of your purchase price.
This guarantee is very straightforward. No teeny, tiny print. We’re only interested in having extremely satisfied customers. So if you aren’t happy, we’re not happy either. Please return it and we’ll send you your money back. Period.
Does that sound fair?
You get 365 days to see with your own eyes how powerful the information contained in Fitness Business Blueprint really is with zero risk.
As long as you’re sincere in your desire to build a successful business, I guarantee you’ll be thrilled. Period.
You Get These 3 Additional Powerful Bonuses When You Invest In Fitness Business Blueprint Today!
You Get These FREE BONUSES:
Plus These 19 Powerful Business Development Tools:
Don’t you think you owe it to yourself to see just how much of a positive impact having us be your business mentors can have on your business, income and life?
Think about it…
Don’t you want to move past the status quo and have a real, successful training business that helps more people and puts lots of money in your pocket?
Take action now. Get your copy of Fitness Business Blueprint and start building the business you’ve always wanted.
Click the ‘Add to Cart’ button below.
YES PAT! I’m absolutely ready to stop struggling with my training business and have the obstacles between be and business success permanently removed from my path with Fitness Business Blueprint. I recognize that unless I know how to identify and remove my constraints, I’ll simply continue spinning my wheels with disappointing results, if any.
I understand when I invest in Fitness Business Blueprint today I get…
I understand I get to try out Fitness Business Blueprint RISK-FREE for the next 365-days. And, if I’m not 100% satisfied, I can get a complete 100% refund.
Dedicated To Your Success,
Fitness Business Blueprint
PS – Mike, Eric and hundreds of other great fitness professionals have used these principles, concepts and systems to build the businesses they always wanted. Now is your opportunity to do the same. Let us help you finally unlock your full business potential.
PPS – You can Test Drive the Fitness Business Blueprint for a whole 365-days without risking any money. If, after 365 days, you haven’t been completely satisfied, simply let us know and you’ll get a complete, 100% refund.